Gigantic Color’s Rebrand Signals Evolved Service Offerings
Continues Expansion to Offer End-to-End Design, Print and Installation Services
and Print Capabilities
DALLAS –April 4, 2014 – Gigantic Color, the Dallas-based provider of large-scale visual advertising and marketing programs, has evolved its brand to serve clients through new and enhanced services. The brand, with its bright orange “G,” clearly articulates the big value the company provides through its fresh perspectives in design, print and installation.
Capitalizing on more than 25 years of service to advertising, marketing and product firms throughout the Southwest United States, Gigantic Color now provides design services for those firms to supplement their needs in creative development, package design, trade shows and web design. Furthermore, Gigantic Color offers end-to-end large and small format solutions, providing complete printing, marketing logistics and installation programs.
“Clients value our ability to build consultative partnerships based on a full-service, single source business model. Over the years, they have increasingly tasked us with taking on more of their marketing execution needs,” said Troy McGinnis, senior vice president and general manager, Gigantic Color. “With this new brand, we are telling the world what our clients already know – we are one company, dedicated to providing design, print and installation, under one roof.”
The new logo and brand identity, unveiled to its employee base on Thursday, April 3, 2014 at a private event, is the proof point for Gigantic Color’s commitment and innate understanding of making an impact with the right visuals. Not only this, but the brand refresh, coupled with the expanded service offerings and print capabilities, signals future success for the company as it continues to form collaborative relationships with its clients to produce big results.
ABOUT GIGANTIC COLOR
Founded in 1988 in Dallas, Texas, Gigantic Color is a regional leader in marketing solutions, providing design, print and installation services. Nationally recognized annually in Wide-Format Imaging’s Top 40 List, the company has become the industry standard for gargantuan ideas delivered and installed through the company’s single source solutions. Headquartered in Dallas, Gigantic Color is able to provide comprehensive services at every step along the marketing continuum. Its offerings include digital and offset printing, graphic design, warehousing and distribution, web-to-print procurement and web/interactive services.
For more information, visit us at: www.giganticcolor.com
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Elyse Hammett, APR
Vice President, Public Relations
Phase 3 Marketing & Communications