Phase 3 Marketing & Communications Acquires The Reynolds Group
“Ideation to Execution” Vision Continues with Addition of Lifestyle PR Agency
ATLANTA – Nov. 17, 2014 – Phase 3 Marketing & Communications, the award-winning end-to-end marketing, public relations, graphic design, print and marketing logistics provider, has acquired The Reynolds Group, an Atlanta-based lifestyle public relations and marketing agency.
The acquisition of The Reynolds Group furthers the vision of Phase 3 Marketing & Communications to offer an all-inclusive approach to marketing services from ideation to solve client business challenges, to execution of those opportunities through integrated communications programs, print production and marketing logistics.
“Expanding our portfolio of marketing and creative disciplines to build a single source for clients seeking comprehensive marketing solutions is the core mission of our business,” says Ken Holsclaw, president of Phase 3 Marketing & Communications. “We have followed the success of The Reynolds Group for many years. The agency’s holistic approach to marketing and public relations, coupled with their client roster and dedicated, professional team, directly align with our business model. We are excited to expand our services, drawing upon their expertise and look forward to the opportunity to further support the goals of our combined clients.”
Industry expert and agency founder Mary Reynolds will serve as president of The Reynolds Group, now recognized as a business division of Phase 3 Marketing & Communications. In this role, she will lead business development and remain at the helm of the company’s team of marketers and publicists, with the group’s focus remaining in the hospitality and lifestyle industries.
“As The Reynolds Group celebrates 15 years of business, I am confident the new resources provided to our team through the acquisition will give us continued opportunity to further our growth momentum and success,” Reynolds says. “I am proud of my team, our clients and our achievements; and collectively we are eager for the next chapter of development as part of the Phase 3 Marketing & Communications family.”
ABOUT PHASE 3 MARKETING & COMMUNICATIONS
Founded in 2001 with offices in Atlanta, Charlotte, Dallas and Nashville, Phase 3 Marketing & Communications is a leading provider of complete end-to-end marketing services from ideation to execution. Headquartered in Atlanta, the firm is recognized annually as a top 15 marketing services firm by the Atlanta Business Chronicle and as a top 20 marketing services firm by the Charlotte Business Journal, as well as a top 250 printer in North America by the flagship Printing Impressions 400. Phase 3 partners with clients providing a comprehensive range of services at every step along the marketing PR continuum including brand identity, creative, digital and offset printing, graphic design, marketing and public relations strategy, media planning, social media, special events, strategic planning, video production, warehousing and distribution, web-to-print procurement and web/interactive services.
ABOUT THE REYNOLDS GROUP
The Reynolds Group is an award-winning boutique marketing, public and media relations firm specializing in the lifestyle and hospitality industries. Since its launch in 1999, the company has gained a national reputation for its strategic planning, creative judgment and expert media relations, as well as superior client service and innovative approach to integrated marketing. The team is comprised of a dynamic mix of sophisticated and cultured public relations and marketing professionals with more than 100 years of combined experience. The Reynolds Group has received recognition for its excellence in public relations and has garnered numerous awards including the ADDY Award, American Design Award, IABC Silver Flame Award, PR News’ Nonprofit Award and the PRSA Phoenix Award. The Reynolds Group has also been named one of the top 20 public relations firms by the Atlanta Business Chronicle every year since 2012.
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Elyse Hammett, APR
Vice President, Public Relations
Phase 3 Marketing & Communications