Phase 3 Marketing and Communications Wins 2017 AMA AMY Award
Marketing Services Collective Takes Home Award for Best Web and Interactive Marketing – SEO Campaign
ATLANTA (April 12, 2017) – Phase 3 Marketing and Communications, an end-to-end marketing, PR, creative, digital, print and marketing logistics service provider, was awarded the 2017 American Marketing Association Atlanta Chapter AMY Award in the category of Web and Interactive Marketing – SEO Campaign for The Home Depot “Vanity Wars: Who Wore it Better” campaign. The AMY Awards, which took place on Thursday, March 9, rewards companies for crafting innovative strategies, unforgettable campaigns and producing outstanding results. Winners in each category are honored with an AMY Awards Red Pencil.
The Home Depot engaged Phase 3’s marketing, creative and digital teams to restore the company’s organic positioning on mobile search results for bath vanity units. To inspire and activate consumers, the Phase 3 team designed 15 interactive vanities that reflected different personalities – from ‘Coastal Bohemian’ to ‘Industrial Hipster’. Users were able to vote on which room wore the vanity the best while exploring products directly on Home Depot’s website, as well as share the campaign with fellow DIY friends.
“We are thrilled to be recognized by the American Marketing Association with this wonderful award,” said Vicky Jones, senior vice president of brand strategy and creative at Phase 3 Marketing and Communications. “It’s an honor to be nominated alongside other industry leaders, and to be a recipient of this award is truly humbling, as we continue to strive to deliver our clients remarkable ideas through smart execution.”
In addition to the award win, Phase 3 was nominated as a finalist in three other categories including: Direct Mail Marketing for Ingersoll Rand – Ingersoll Rand R-Series Launch; Integrated Marketing Campaign for Phase 3 – Global Shop Booth; and Visual Branding for American & Efird – Colorlink.
Headquartered in Atlanta, with offices in Charleston, Charlotte, Dallas and Nashville, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from ideation to execution to corporations throughout the United States. With six centers of excellence – Branding, Marketing, Digital, Public Relations, Print and Marketing Logistics – their integrated offerings provide the talent to ideate and the ability to execute clients’ needs all within one company.
ABOUT PHASE 3 MARKETING AND COMMUNICATIONS
Founded in 2001, with offices in Atlanta, Charleston, Charlotte, Dallas and Nashville, Phase 3 Marketing and Communications is a leading provider of marketing services and solutions from IDEATION to EXECUTION to corporations throughout the United States. Phase 3 is a marketing services collective offering six Centers of Excellence: Branding, Marketing, Digital, Public Relations, Print and Marketing Logistics.
Headquartered in Atlanta, the firm is recognized annually as a top 20 marketing services firm by the Atlanta Business Chronicle. Additional accolades include 6th place on the list of Best Places to Work by the Charlotte Business Journal, as well as the no. 202 printer in North America by the flagship Printing Impressions 400.
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Senior Vice President, Public Relations
Phase 3 Marketing & Communications
Office: 404.367.9898 x610